The risks that business owners face are numerous, which make different insurance plans necessary. In order to ensure that your business is protected against these risks, you should get an insurance plan that focuses on different areas within your enterprise. An example of such an insurance plan is the directors and officers insurance plan for businesses. If you have never heard of it before or are wondering if you should get one, take a closer look at what it entails here.

What Is It?

The insurance policy focuses on protecting officers, directors and other high-ranking business officials from legal action by other individuals (Vendors, investors, competitors, employees and customers).

A large number of lawsuits occur because of the situations highlighted above. The process of investigation for the claims and preparation of the defense requires a lot of time and money. Even for a settlement, the amount that has to be paid can be extremely high. In many cases, it can leave a business bankrupt. With a insurance plan, businesses can shoulder the financial losses they may face in this situation.

Do You Need It?

In 2017 alone, a total of 415 lawsuits were filed against businesses. Out of these, a large number of lawsuits were against senior executives, CFOs and CEOs of businesses. The following factors are making it increasingly necessary for one to have Insurance:

  • • More focus on personal accountability: Employees, customers and others are not only aware of their rights but are choosing to exercise them frequently.
  • • Growth of a business opens up more room for liability: As businesses grow, there are more areas that need to be addressed properly. Data protection and healthier employment practices are two major areas of liability for a business.
  • • Active investors: More investors are holding businesses accountable for their actions and actively influencing corporate behavior. Not only are they looking to improve practices, but they are also looking to hold people accountable for the business’ shortcomings.

It should also be noted that the current marketplace climate is one where class action lawsuits against different businesses are on the rise. Without a D&O insurance plan, a business could face difficulties in growth. In fact, many well-established businesses have also been unable to recover from the financial losses caused by D&O lawsuits.

How To Get an Insurance Plan

Like any insurance plan, the coverage it provides can differ from industry to industry. It will also vary based on the difference in risk in each market. In fact, for many businesses, insurance plans come under their risk management plans. Areas that are not covered by this plan are:

• Criminal acts

• Fraudulent acts

• Embezzlement of funds

• Acts of intentional noncompliance

• Acts that result in personal profit

• Illegal remuneration

Getting a policy can also differ in terms of coverage. Many D&O insurance plans are based on the following areas:

• Coverage for individuals: Directors, managers, officers and more.

• Coverage for the business: For any amount paid in relation to the investigation, defense or settlement of the claims made against an officer or a director.

• Coverage for the entity: For protection of the business when it is being sued with other officers or directors.

A complete policy will be a mix of all three or have only one clause in it. This can be decided based on the wants and needs of the business. With increasing risk and a market environment where accountability is taking a larger role in business functions, this policy can save a business from suffering irreparable damage.


The most important business values ​​are those aspects of the behavior of a company with its customers, suppliers and even the competition, which mark its line of action and its ethical principles.

Below we will show you 7 key business values ​​that can not be missing in your company because they impact cultural alignment.

Respect your employees
One of the main conditions for employees to feel at ease and be motivated in a company is that it treats them with respect and offers them all the possible facilities for the performance of their work or for their personal and work growth.

Social responsibility
Every company, mainly large ones, has a social responsibility towards the community where it is located. Every company should contribute, in some way, to improve the living conditions in the areas where they are established, or to promote initiatives that contribute positively to the life of the community.

Transparency and honesty
Likewise, a company has the obligation to be honest with its customers, suppliers and competitors, as well as to show a complete transparency that must be reflected in the presentation of periodic and accessible economic accounts. Transparency and honesty are essential for a company to achieve a good reputation.

The maximum quality as a goal
Every company should seek to offer the best service at the best price. For this it is essential to improve the productive processes and the operations of the company, in order to improve efficiency and effectiveness.

Analysis and self-criticism
All companies must perform periodic analyzes that allow them to discover what their strengths and weaknesses are, know what mistakes they made in the past and should not happen again. One of the big mistakes of companies is to think that they are always right and their strategy is right. However, self-criticism is able to detect errors in time, which, in the long run, can be very expensive.

Learning and adaptability
Another of the values ​​of a company and that is also related to the previous point is the ability and awareness of a company that should always be in constant learning. This is useful for all those people who are part of the company. This constant learning is essential to be able to adapt to the changes that may occur in the future.

The company must know how to instill in all its employees the value of hard work and perseverance. Also, employees must see that their record is reflected in results, which result in both personal benefits for the company. This helps reinforce their sense of identification with the company.


Every businessman must improve his business every once in a while to succeed.  To succeed you need to focus in every point your working at, because if you focus just in the “important” things and don’t pay attention to every aspect, even though it doesn’t seem important, the chances to make mistakes are big. You must also have a clear vision of your goal, which serves as a basis for making daily decisions. If you do not adhere to your priorities, your entire strategy runs the risk of falling apart.

These five “golden” priorities should become your business foundation, you need to follow this rules  to help the success of your business.

Innovation should become your number one priority. This quality is the one that has more weight in the beginning of your business career, during the phase of brainstorming and planning. The vanguard must be at the forefront of all your business development; Without it, there is nothing that distinguishes you from competing companies. Innovation does not imply creating a completely new idea; It may mean taking an old model and updating it for a new environment, or combining two previously independent ideas.

Innovation must take precedence over convenience. If you can choose between abandoning what makes you unique or moving forward by taking a greater risk, go for the risk.

Many entrepreneurs enter the game with monetary objectives, and there is nothing wrong with that. But, on the way, some lose sight of the importance of making a profit in order to grow their business. They are the ones who channel all their income towards the purchase of new equipment or the hiring of personnel, focusing on growth instead of sustainability. In some cases, this bet may work … but it’s usually a bad business strategy.

Even if you started your business for non-monetary reasons, profitability remains vitally important; Without profits, you will be unable to improve the business, maintain yourself or invest in your own future . Choosing to have losses in the short term could be a necessary sacrifice, but in a broader perspective, you should never stop focusing on profitability if you want to succeed.

Cash flow
Cash flow should be the financial priority of your business. In a nutshell, the cash flow is the amount of money you currently have and how that money will change in the near future. For example, you could have 10 thousand pesos in the bank, but expect to pay an invoice for 15 thousand, and wait for a check payment of 20 thousand. Knowing how to manage your cash is vital to ensure that all accounts are settled on time. The fact that your business leaves profits does not mean that you are free of debt . Many businesses have run out of cash and have closed, although they have seemed profitable on paper.

Manage your money flow tightly by dedicating at least one person to monitor it. Think critically about your cash before making any important financial decisions , and implement provisional measures to help you maintain it. For example, you can delay bill payments until the last day, and ask for credit vouchers from your customers to avoid problems of non-payment.

The culture of your business is what will keep your team working hard. If it starts to decline, even if it is in favor of promising opportunities, you could alienate your core work force and end up with a discouraged crew that will not do its best to boost your business.

Let’s say you get a new client and you’re worried about how you’ll manage the work. Establishing a series of cultural changes, such as a stricter work schedule or more bureaucratic processes, will damage the morale of your company rather than make the processes more efficient. Think carefully about the cultural impact of your actions.

Last but not least, improvement should also be one of your top priorities. Businesses, customers and economies never stay the same for long, so you will need to work hard to adapt your company gradually to the new conditions. As you gain more experience as an entrepreneur, you will learn to make significant and constant improvements in your products, services, infrastructure, processes, brand positioning and marketing strategy . Only those who know how to adapt survive a landscape in constant evolution.

Remember: never sacrifice any of these priorities for correcting or pursuing a lesser objective. The most successful entrepreneurs of our time are those who maintain these priorities regardless of the circumstances. If you can do this and handle the chaos of day to day, you will have no problem paving your own way to the top.


In every workspace or workplace you need to learn how to work as a team. For managers who are not used to group work, it can be  challenging to establish a cohesive team. Even for managers who work with teams all the time, it can still be challenging to get people to work together and even challenging to do a good work together.

No matter if you’re building a team for the first time, or just trying to refine the process, here are eight ways to successfully build a cohesive team:

Establish a mission. The most important factor to determine before selecting members is to be clear in the team mission. Decide the goals of the group and how you will accomplish those goals. Then select team members who will contribute best to the mission or asing a job to everyone by knowing their talents and skills.

Look for diversity. The most successful teams require diversity. Diverse teams have access to many people with varying skills and experiences. A diverse group will be able to pull from all these experiences in order to achieve the mission. Experience will help to know what to do and what not to do, everyone learns from their mistakes and achievements.

Practice teamwork. Team-building exercises are the best way to see how individual members will work together to accomplish a goal. Before your team has to work on important tasks, see how they handle something simple like an ice breaker. Who took the lead? Who worked well together? Use what you observe and apply it to the real mission. Plus, your team members will bond with each other in the process. It’s important for the team to get to know each other and grow a relationship with the members of the team.

Utilize individual strengths. Determine the strengths of each team member and assign them to specific tasks based on their strengths. Delegating based on strengths is the best way for the group to accomplish its goals. Be clear about what each member is responsible for and hold them accountable.

Communicate effectively. A team cannot be cohesive if communication is ineffective. Make sure to methods of communication are consistent. Clearly explain the team’s instructions and goals. Make sure all messages are constructed for the benefit of the team. The success of the team it’s based on their communication skills, if there’s no communication its to difficult for the team to achieve their goals.

Give feedback. Throughout a project and after a project is complete, you need to give your team feedback. This should be a combination of individual feedback and for the team as a whole. Explain what worked well, what didn’t, and the results of their project. Constructive feedback will make for a more cohesive team during the next project. Incentives always help people to work as better as they can.

Ask for feedback. Not only should you give your team feedback, but also you should ask them to give it to you. Ask what they thought worked well and not so well. Multiple opinions can really shine a light on flaws in the process. Plus, your team members will feel like their opinion matters when you take it in to account for next time.

Celebrate success. When your team successfully accomplishes the mission you established at the beginning, it’s important to recognize them for it. Make sure the group knows you appreciate their work and thank them.

Building a cohesive team is a never-ending process. With every new project comes different challenges. It is important to consistently make sure your team is working well together and reaching results effectively. You need to know that this takes time and patience is one of the best qualities you can have when it comes to work as a team.



Speaking in public is an unpleasant activity for many and the greater the importance of the event, the worse the fear. However, as an entrepreneur, you must constantly confront exhibitions and presentations, either to your team, partners, clients or potential investors.

These are key to become a good speaker and learn to express your ideas before an audience, whether it is ten, one hundred or a thousand people:

1. Express yourself with simplicity
If you can not express in a couple of sentences the point you propose to communicate, then your speech is not well defined. And if you do not know what you want to say with foresight, much less will you be able to say it in public.

2. Get organized
Be long or short your dissertation, it is important to order the elements of it.

It is decisive to have a powerful and forceful ending, because in most cases it is what people remember best.

3. Be brief
The duration of the numbers in the variety shows is usually, at most, 12 to 15 minutes.

4. Be honest
If you try to be different from how you are (unnatural), you probably will not convince anyone. If the information you intend to transmit does not wake you up in real interest, it will not awaken you in others either.

If you take the floor it is because you have had an experience that the listeners do not know; share it with them. Try to feel the same thing you felt: a deep emotion, or indifference; fear, or sadness; annoyance, or perplexity.

Take charge of the situation
In the first moments of a speech, the link between the public and the exhibitor is established. Smile, thank the person who introduced you and then wait a moment.

Do not start until you have caught the attention of everyone present. Each of these people will immediately understand that the speaker is speaking to her, and her brain will be ready to pay attention to her. That is precisely what you want.

When the public has been attentive, establish eye contact. Choose three friendly faces: one on the right, one on the left, and one in the center. Go then to one, then to another, and this way you will be able to encompass the whole audience.
Do not read, talk
Reading before an audience is not as effective as speaking directly and with the heart; Spontaneous expression may not be as polished, but it’s definitely better.

It is not advisable to write speeches, but it is advisable to take notes to remember what you want to say, and to know in which part one goes. A good idea is to make bullets with the main points or with important data that you want to make known.

7. Relax
When we are under stress, we often forget how to breathe properly. Every person who accustoms to appear or act in public knows the importance of breathing.

Do not inhale deeply and forcefully, or breathe faster than normal; you can hyperventilate. To relax, you just have to move the diaphragm smoothly and rhythmically and give long, deep breaths.


Over the years, companies have proven that on many occasions, their growth depends heavily on how they care about their customers.

On several occasions, I have found small companies where it seems that this item is not primordial, put technology, innovation and other aspects ahead of the lance to do business. This is not bad at all, but the fundamental thing must be to have a business plan where the customer’s attention is excellent and that this makes the presence of your supplier indispensable at all times.

So leaving the customer service strategy to the air becomes very risky.

Here I list 10 basic points of the Customer Service and that serves to analyze how our plans are:

Listen carefully to what your client needs: It is more important to listen than to propose.
Lead the conversation and support it in all areas, even if it is not yours: Help it, cooperation and integration of other activities, so you know more about your business and you can give opinions in other points.
Manage your needs and generate confidence for this: Become an analyst of your thoughts, and help you manage your needs and how to solve them.
Share information relevant to your brand: More information about other markets, brands, etc.
Open a good channel of communication: Generates large conversations between your Clients, talks about the scope and deliverables, and beware, one mail is not enough to have a good conversation.
Have high responsiveness, solve problems: This issue is of paramount importance; The contingency is very common and we must be alert to solve this at all times.
Do not promise what can not be: To be well, sometimes we commit ourselves to something that is not possible; Careful this can be counterproductive and make you lose the trust of your Client.
Monitoring: A vital issue for the area of ​​customer service; Do not forget that you and your client care about projects and processes. So do not stop pursuing the projects of your Client and your brands.
Loyalty of the brand that you represent: The one who becomes an ambassador of the brand that you represent is very valuable for your Customer, and you will generate confidence and tranquility.
Take care of him and his business: Ask, inquire, know your processes in depth, ideas, needs, discover what else you can do for him and will never seek to leave you.
Do not forget that good care is a good image of who develops it.

And you? How do you build your brand?

Roberto González B.

Article Posted by InformaBTL Magazine, Fortune, Executive World & Marketing News


If you are an entrepreneur looking to grow your business and attract more customers through the Internet, you are probably active in different social networks. Facebook and Twitter are the most attention grabbing networks when it comes to generating sales, however, we often overlook LinkedIn’s potential.

As you know LinkedIn is a social network for professionals, which in 2017 already has more than 450 million users. And that is your strong point. LinkedIn is a social network for doing business. And it can generate a lot of qualified leads with a lot less effort than other networks.

How can you do it? By following these five simple steps.

1. Optimize your profile to appear in people searches

If you want your future clients to find you easily within LinkedIn, you have to optimize your profile including those keywords for which you want to appear in the top positions of LinkedIn searches.

Keywords are no more than the terms your customer might be looking for. If for example you sell your services as a coach to help companies increase their sales, “coach” and “sales” are the keywords that should appear throughout your profile.

Where exactly? In the following sections:

Title: the title is one of the sections to which LinkedIn gives more weight when it comes to positioning candidates.
Extract: Here’s what you can offer your customers, including the key terms in a natural way.
Professional Experience: Describe the projects and clients you’ve worked with by trying to include key terms several times to help LinkedIn position you better.
Skills: Get your contacts to validate skills related to key terms.
Recommendations: Get recommendations that include the key terms in a natural way. Including these terms here will reinforce your positioning.
Interests: includes a list of key terms here. The more the better, because LinkedIn will take into account when positioning you.
With these tricks you should get LinkedIn to easily position you in the top positions for the keywords that you decide to optimize your profile. Another added benefit is that Google will also position you well in the searches that your potential customers do within the famous search engine, since LinkedIn is a web that Google has in high esteem.

Optimize your profile and you will see how you start receiving more visits in a short time.

2. Publish articles in Pulse

For just over a year, LinkedIn allows you to post articles that will be shared with all your contacts. These articles are ideal to add value to your network of contacts and to capture the attention of potential customers.

Publish information relevant to your niche market regularly. One article a week should suffice. Following the example above, you could post articles related to how to increase sales.

The idea is that at the end of each article write a short biography that indicates what you do and that contains a link to your website, and the products or services you offer, as well as an invitation to connect with you through LinkedIn. In this way you make it easier for your potential customers to contact you after reading it.

3. Take advantage of LinkedIn groups

LinkedIn groups are a real mine of information. There are LinkedIn groups for almost everything. Locate those groups where you can meet your target customers and begin to establish a relationship with them:
Share relevant content with them.

Discuss your publications to contribute your point of view as a professional.
Recommend them actions you can take to improve your business.
Send them emails with information that may interest them.
The more active you are, the more visibility you will have and the more you will be perceived as an expert, which increases your chances of attracting customers.

4. Contact the right people

Unlike other social networks, LinkedIn allows you to connect directly with your potential customers, and add them to your network of contacts facilitating your commercial work enormously. All you have to do is use the people search and start contacting potential clients.

Although there are professionals who prefer to create a network of trusted contacts (adding only people they know), we recommend that you connect with everyone. Why? Very simple, if you want to attract customers you should have the maximum visibility possible.

The broader your network of contacts, the more likely you are to have your contacts share your content with your own network of contacts, and the greater the reach you have, the greater your chances of connecting with potential customers.

5. Keep your network up-to-date

It is not only important to expand your network of contacts, but to maintain it naturally. Try to know the contacts you make by LinkedIn in person. Check your network regularly and remind them that you’re still there if they need anything. If you become a valuable person, chances are your contacts will recommend you to others, which will increase your business.


As a novice entrepreneur I have always been encouraged to read the same business stories.

Those success stories about the powerful entrepreneurs who started their fortunes 70 years ago when they had nothing and those books that tell you how those small companies became the big corporations that we know today.

And I take courage, I accept that a little is out of envy, but especially because they make it so easy to see that you feel silly and far from motivating, they frustrate you and make you see unreachable, do not you guys the same?

Today you can find people who just a few years ago had nothing and today are highly successful entrepreneurs with multi-million dollar companies. Imagine what these people can talk about!

Today there are authors who speak in a simpler language and more landed, entrepreneurs with whom you can really identify and compare. I think this is very positive because they make business look more earthly and attainable.

This is something that motivates and encourages every day there are more entrepreneurs. Having said that, I share five of my favorite books, from five different authors that bring a very good vibe, that definitely will change your mentality and motivate you. And yes, they are all from this decade!

“Sell or Be Sold” by Grant Cardone, published in 2011
“#AskGaryVee – Book” by Gary Vaynerchuck, published in 2016
“How to win at the sport of Business” by Mark Cuban, published in 2011
“The industries of the future” by Alec Ross, published in 2016


What is neuromarketing?

Through neuromarketing, the techniques of neuroscientific investigation of the whole life are applied. To study how marketing impacts on the human mind. Through this science is measured the brain activity of the consumer, to study how the brain responds to various stimuli that have to do with the world of shopping, such as before an advertisement. You can also see how the person responds emotionally to a particular product.
Depending on the information they get from these studies, companies that use neuromarketing make decisions: for example, they change elements of advertising ads.

What techniques does neuromarketing use?

As a science that is, neuromarketing uses neuroscientific techniques, such as: positron emission tomography, encephalography, magnetoencephalography, and functional magnetic resonance imaging.
In addition to the above, he uses other techniques that can not be considered neuroscientific, but also serve to observe how the individual responds physiologically to the stimuli offered. Such techniques include: measuring your heart rate, galvanic skin response, eye tracking, and electromyography.

And then, why do we buy, according to neuromarketing?

Not even the consumer himself is aware most of the time of why he buys. But neuromarketing has more and more answers about how our brains behave before the stimuli that marketing offers. A special role in this process charge the emotions.

What emotions influence us when buying?

The neuromarketing has studied what kind of sensations are the ones that please the brain when buying, of which it flee and before which it simply does not respond. Let’s analyze below what the mind is looking for and what not at the time of buying.

What is the brain looking for? First, look for the novelty. Because this is what produces certain brain substances that makes us especially outstanding. The buyer responds with special interest when he is offered a new product, or one he already knew but from a point of view he did not know before.

Other sensations we seek are to feel good and to be rewarded. When we feel that way, the brain produces dopamine, a substance that can become addictive. Therefore, if in the buying process the product is offered in a way that makes you feel good and that rewards the buyer, this will feel such well-being, that can become a junkie by the action of dopamine.

The consumer also seeks to learn something from their purchases. It is a question of survival: learning new things has made us evolve as a species until we find ourselves at the point where we are today. When we buy something, we are unconsciously waiting for that product to have a role in our life, and to give us something we did not have in it.

When buying, the mind shies away from pain. Who has not heard someone say that when they feel bad, go shopping and feel better? This is because the brain produces endorphins when buying. When we make a purchase, we are trying to solve a problem or fill a gap with the product we purchase.

The mind seeks to live new things, and to express what it feels. When it does, the brain releases serotonin, which regulates the mood of the people. If we buy something that arouses an emotion in us, we feel good and we need to involve other people. That is why we are so inclined to tell what we have bought.

The seller, in order to be successful with his sales, has to get deeply into the emotional world of the buyer, sensitizing himself to him. He has to show his product in such a way that the consumer sees it as a solution to a problem, as something that will teach him something he did not know, or simply as something that will make him feel very good.

Taking all this into account, the studies of neuromarketing begin to produce results in figures, relating to human behavior when buying.