Speaking in public is an unpleasant activity for many and the greater the importance of the event, the worse the fear. However, as an entrepreneur, you must constantly confront exhibitions and presentations, either to your team, partners, clients or potential investors.

These are key to become a good speaker and learn to express your ideas before an audience, whether it is ten, one hundred or a thousand people:

1. Express yourself with simplicity
If you can not express in a couple of sentences the point you propose to communicate, then your speech is not well defined. And if you do not know what you want to say with foresight, much less will you be able to say it in public.

2. Get organized
Be long or short your dissertation, it is important to order the elements of it.

It is decisive to have a powerful and forceful ending, because in most cases it is what people remember best.

3. Be brief
The duration of the numbers in the variety shows is usually, at most, 12 to 15 minutes.

4. Be honest
If you try to be different from how you are (unnatural), you probably will not convince anyone. If the information you intend to transmit does not wake you up in real interest, it will not awaken you in others either.

If you take the floor it is because you have had an experience that the listeners do not know; share it with them. Try to feel the same thing you felt: a deep emotion, or indifference; fear, or sadness; annoyance, or perplexity.

Take charge of the situation
In the first moments of a speech, the link between the public and the exhibitor is established. Smile, thank the person who introduced you and then wait a moment.

Do not start until you have caught the attention of everyone present. Each of these people will immediately understand that the speaker is speaking to her, and her brain will be ready to pay attention to her. That is precisely what you want.

When the public has been attentive, establish eye contact. Choose three friendly faces: one on the right, one on the left, and one in the center. Go then to one, then to another, and this way you will be able to encompass the whole audience.
Do not read, talk
Reading before an audience is not as effective as speaking directly and with the heart; Spontaneous expression may not be as polished, but it’s definitely better.

It is not advisable to write speeches, but it is advisable to take notes to remember what you want to say, and to know in which part one goes. A good idea is to make bullets with the main points or with important data that you want to make known.

7. Relax
When we are under stress, we often forget how to breathe properly. Every person who accustoms to appear or act in public knows the importance of breathing.

Do not inhale deeply and forcefully, or breathe faster than normal; you can hyperventilate. To relax, you just have to move the diaphragm smoothly and rhythmically and give long, deep breaths.