How to pack for your business trip?

There are several golden rules to make your suitcase well and devote your full attention to business during the trip. We share with you some tips that can help you:

Get organized
Take pencil and paper. Although it sounds obvious, it is good to know and be clear where you are going, for how many days, what the weather is in that city, what types of events you will attend, etc.

This will help you have a better picture of what you really need and also what you don’t.

Start with the basics
You must have a toiletry bag with basic toiletries in size allowed by the airlines. While many category hotels include soap, shampoo and other items, you can’t forget the basics: toothbrush, toothpaste, creams, etc.

You should also pack underwear for each day of the trip and an extra pair (just in case)

Classic combinations
As for the clothes, you must choose classic clothes that you can combine with each other, in whole colors preferably with a very good finish and that are easy to iron or vaporize in the hotel.

It includes a single bag in a neutral color and that combines well with everything you carry. If you have night or cocktail events you can include a vanité or envelope.

Choose the ideal suitcase
If possible, choose a small one, those that can enter the cabin of the plane. The last thing you will want is to be wasting your time checking luggage and picking it up later. A small carry-on suitcase where you can carry all this and maybe a “suit-holder” is more than enough for a business trip.

Source: Fiorella. (2014). La Maleta para un viaje de negocios. 2020, Recuperado de

Jobs Of The Future

With the arrival of new technologies, higher education needs to rethink its foundations in order to move forward, transform and evolve. With the new year new labor trends arrive that can affect not only the way of working, but also the possibilities offered by university careers and the skills required in students.

1. Specialist in digital banking and cryptocurrencies

Specialist in digital banking and cryptocurrencies. Electronic transactions and the growth of operations with digital currencies that, at the moment work illegally, will require a new generation of experts.

These professionals will have to be specialists in technology, as well as understand in detail how banking and the financial system works in the digital world.

2. Data Hosting Specialist

People, businesses, hospitals and all kinds of institutions increasingly need people with knowledge about privacy and security to protect and manage data. Therefore, it will be increasingly necessary to have such experts.

3. Food Engineering Specialist

The population continues to grow, so it is necessary to see to what extent new possibilities can be developed to feed it.

Food engineering is about the transformation and processing of raw materials intended for human consumption and the innovation of products with a longer shelf life, based on chemical, biological and physical phenomena. For example, professionals will be needed to ensure the preservation of food longer without losing its nutritional value.

4. Especialista en privacidad

Tanto en el futuro como en el presente se necesitan profesionales capaces de impedir que los mensajes enviados por teléfono o una cuenta bancaria sean hackeadas, con lo cual será útil formarse en ciberseguridad.

5. Specialists in crowdfunding campaigns

Micro financing processes have become popular to raise money for all types of causes and projects. However, not everyone knows how to organize a business strategy or work with promotional texts and videos for social networks for a campaign to succeed, so more and more specialists in this area will be needed.

Ways to Increase Sales

We have some tips for you to increase your business sales. Start focusing your sales efforts on your proven customers, you’ll be able to increase your business dramatically. These sure ways to increase sales will help build customer loyalty, too. Try some or all of these ideas by Susan Ward:

1. Set Up a Sales Incentive Program

Give your sales staff a reason to get out there and sell, sell, sell. Why do so many businesses that rely on their sales staff to drive sales have incentive programs in place? Because offering their sales staff the trips, TVs, or whatever perks for a set amount of sales works. Your sales incentive program should be “sweet and simple and attainable”.

2. Encourage Your Sales Staff to Upsell

Essentially, upselling involves adding related products and/or services to your line and making it convenient and necessary for customers to buy them. Just placing more products near your usual products isn’t going to do much. How to increase sales? Persuade the customer of the benefit.

3. Give Your Customers the Inside Scoop

If you have a promotion or sale coming up, tell your customers about it. They’ll come back and probably bring some friends with them too, increasing your sales even more. (And don’t forget – you can give your customers the inside scoop by emailing, calling them, or posting on social media too.)

4. Tier Your Customers

There should be a clear and obvious difference between regular customers and other customers, a difference that your regular customers perceive as showing that you value them. How can you expect customer loyalty if all customers are treated as “someone off the street”? There are all kinds of ways that you can show your regular customers that you value them, from small things such as greeting them by name through larger benefits such as giving regulars extended credit or discounts.

5. Set Up a Customer Rewards Program

We’re all familiar with the customer rewards programs that so many large businesses have in place. But there’s no reason that a small business can’t have a customer rewards program, too. It can be as simple as a discount on a customer’s birthday or as complex as a points system that earns various rewards such as discounts on merchandise. Done right, rewards programs can really help build customer loyalty and increase sales.

6. Distribute Free Samples to Customers

Why do so many businesses include free samples of other products when you buy something from them? Because it can increase sales in so many ways. The customer who bought the original product might try and like the sample of the new product and buy some of it, too. Or they might pass on the sample to someone else, who might try the product, like it, and buy that and other products from the company. At the very least, the original customer will be thinking warm thoughts about your company and hopefully telling other people about your products.

Increasing Sales Is Easier

Attracting new customers is a good thing. But attracting new customers is not the only way to increase your sales, and is, in fact, the hard way of going about it. Shifting your sales focus to enticing your current customers can make increasing your sales easier, and build the customer loyalty that results in repeat sales.

Just How To Become Shrink

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