How to boost your brand with influence marketing?

A marketing technique that consists of identifying opinion leaders who can help a brand connect more naturally and spontaneously with its target audience. ” It is a type of upward marketing, through which the companies that carry it out have the objective of impacting their audience differently, without announcing their articles in an intrusive way. For example, through the different profiles in the social networks of the influencers or in their own blogs. 

Therefore, we have to know how to search and detail in our marketing plan what we want people to know about our product, how we want this person to transmit that message and through what platforms we want to be known. An Influence Marketing can be used to launch a new product, to highlight certain features or features of existing products or, for example, to increase brand awareness. Depending on the strategy we previously developed, this type of marketing will be adjusted to it.

On the other hand, we understand as “influencer” those people who have the power to influence or persuade certain population groups through their opinions on brands in blogs, comments or photos on different social networks. 

People passionate about life, with great power of persuasion in the purchase decision of the digital consumer. Your opinions can be positive or negative and, we have to be careful with them. They can become the best ambassador of our brand or our worst enemy.

1. Define your target audience

The use of influencers is useful both for the construction of a brand and to guide the public towards buying. To carry out this strategy you must first know who your target audience is because the influence of the influencer will depend on it.

2. Look for an influencer related to your brand

There are influencers of various themes so you should look for the one that is aligned with the identity of your brand, because its followers are interested in that theme and will be more willing to relate to the product or service to promote.

Ideally, the brand adapts to the content of the influencer and not vice versa; This will make the content organic and credible.

3. Review their social media metrics

An influencer’s metrics are relevant because they reveal the level of commitment that exists between him and his audience. Knowing its metrics you will know if it has the ability to influence its followers and help position a brand.

It is not necessary to have a macroinfluencer or a celebrity to be able to succeed in a campaign. A microinfluencer, with a committed audience, can also help position brands.

4. Validate their reputation

A very important aspect to consider is the reputation of the influencer, by allying with one of them, it becomes part of the image of your brand and therefore, their actions can benefit or damage the reputation of your brand.

Ideally, review the content of an influencer before hiring it and then follow up to ensure that it does not generate content or be involved in unwanted issues for the brand.

5 Mistakes Of Entrepreneurship

Entrepreneurship is, for many, one of the greatest aspirations in life. However, having a good idea is not enough to avoid failure, especially when it comes to entrepreneurs who have just started a business.

The five most common mistakes that inexperienced entrepreneurs make when starting a business are explained below.

1.Invest too many resources. Sometimes, entrepreneurs invest too much time and resources in their idea without contrasting it with market needs.

“We see a dissociation between the idea and the market.” Consistency between these two is essential for the development of any new business. You may have a very good idea, but if you do not reach the potential customer, it is an investment that will not pay off.

2. Do not ask the right customer. The first approach that novice entrepreneurs have with clients is through family or friends, however, it advises young people to lose their fear of the market.

“Family and friends give positive feedback, but it is not the same as confronting someone who doesn’t really know you and who is going to critically review your business. Get closer to those potential customers. ”

3. Not knowing what the value proposition is. Not being clear about the value proposition that is being generated with the product or service that is being brought to the market, in addition to reducing credibility to the entrepreneur, creates uncertainty for his work team and its investors.

“When the entrepreneur is not clear about this, he is less able to explain it to an investor, customers or the market.”

4. Fall in love blindly with the idea. The reality is that no venture is unique and does not work for the interests of all customers. Entrepreneurs must know how to define when it is worth continuing before they fail.

“All entrepreneurs believe that their idea is the best, that no one else has come up with, and sometimes it may be that yes, but there comes a time when the market itself puts you all the obstacles that you should not out there continue and that is the time to analyze if you continue with an idea that is not technologically and financially viable ”.

5. Think you can undertake alone. No matter how prepared an entrepreneur is, he can never have the full vision of a business, so it is necessary to have the experience of someone who handles the technological, legal, human resources issues, among others.

“It is important that together with the issue of entrepreneurship, universities promote teamwork, develop leadership skills and help young people find those people who will be the ideal ones so that together they can develop good business ideas” .

Importance of Organizational Climate

Organisation climate is one of the important indicators which affect on business goals achieving by an organization. It means that employees more productive in organisation with better organisation climate! That why it is very, very, very important!  It is a set of properties of the work environment, perceived directly or indirectly by the employees, that is assumed to be a major force in influencing employee behavior.

Unfortunately there are many organisations which don’t care about organisation climate, employees’ satisfaction, as fact they are “employers of cash” and people work only for money and wish to leave anytime! Employees don’t care about organisations results, theirs engagement with organisation and effectiveness to low, turnover in such organisation high, very often there is no carrier development, training and team building in such organisations. 

There are still many companies that are unaware of the existing tools to measure the work environment. This measurement being the first step to have a productive work team and committed to the strategy of the organization.

By measuring the work environment, companies are able to know the perceptions that employees have about both physical and emotional conditions in which they carry out their work. In this way, areas of improvement are identified that allow to create a positive and integral work environment.

Measuring tools


The direct observation is that the boss realizes how employees work to identify aspects in the work environment that generate discontent among employees. Despite its ease, it is a tool that is neither precise nor objective and that demands a great deal of time.

Focus groups

Focus groups are a very common way of measuring the work environment. This is a talk with a group of 6 to 12 participants to whom a moderator asks questions about specific aspects of the organization. The great challenge in using this tool is to achieve an environment of trust for employees to speak openly.


Interviews can be individual or group and should focus on more specific aspects of the company. Exit interviews are a good alternative to know a sincere perception about working conditions. In addition, this tool lets you know if there are different organizational climates in a company.


Surveys are very effective in collecting accurate data on the degree of employee satisfaction. In addition, they stand out from the previous tools due to their low margin of error when gathering the sum of the subjective perceptions of human talent, which facilitates the identification of trends and areas of improvement. 

What is an intrapreneur?

Intrapreneurs are employees of a company who are assigned to work on a special idea or project. They are given the time and freedom to develop the project as an entrepreneur would.

However, they are not working solo. Intrapreneurs have the resources and capabilities of the firm at their disposal.

What is a difference with an entrepreneur? 

Intrapreneurs and entrepreneurs have different objectives. An entrepreneur envisions creating a company from the ground up. An intrapreneur has a broader vision for an established company. This vision may involve radical changes to company traditions, processes, or products. The intrapreneur typically has directly applicable skills and experience to bring to the job.

An entrepreneur starts a company as a means of providing a good or service. An intrapreneur explores policies, technologies, or applications that will help improve the performance of an existing company. Inevitably, as an intrapreneur develops the skills needed to recognize and solve important problems, that intrapreneur may turn into an entrepreneur.

An intrapreneur can expect to be given the freedom and autonomy needed for such a project. Day-to-day deliverables are generally not demanded. The intrapreneur is expected to analyze and understand the trends necessary for planning the company’s future. Intrapreneurs synthesize their findings and make proposals for staying ahead of their competitors.

Intrapreneurs often become a company’s executive leaders over time. They move the business forward and rise to the top with a deep understanding of the business from all levels.

When intrapreneurs work at solving problems, they foster the growth of other talented intrapreneurs and integrate more new ideas for the good of the entire company.

How to fidelize your customers?

The easiest way to grow your customers is not to lose them. The average business loses around 20 percent of its customers annually simply by failing to attend to customer relationships. We can introduce you to a number of simple customer retention strategies that will cost you little or nothing to implement.

1. Reducing Attrition

Virtually every business loses some customers, but few ever measure or recognise how many of their customers become inactive. Most businesses, ironically, invest an enormous amount of time, effort and expense building that initial customer relationship. Then they let that relationship go unattended, in some cases even losing interest as soon as the sale been made, or even worse, they abandon the customer as soon as an easily remedied problem occurs, only to have to spend another small fortune to replace that customer. 

2. Sell and then sell again

So many people do an excellent job of making the initial sale, then drop the ball and get complacent, ignoring the customer, while they chase more business. Your selling has actually only just begun when someone makes that initial purchase decision because virtually everyone is susceptible to buyer’s remorse.

3. A complaint is a gift

A system for unearthing complaints can therefore be the lifeblood of your business, because customers who complain are giving you a gift, they’re still talking to you, they’re giving you another opportunity to return them to a state of satisfaction and delight them and the manner in which you respond gives you another chance to show what you’re made of and create even greater customer loyalty.

4. Extraordinary Customer Service

The never-ending pursuit of excellence to keep customers so satisfied that they tell others how well they were treated when doing business with you. Moving the product or service you deliver into the realm of the extraordinary by delivering higher than expected levels of service to each and every customer.

Leadership Styles: Which type of leader are you?

While all small-business owners have their own particular method of inspiring employees, most use one or more of the following five leadership styles. Identifying how you lead can help you more effectively run your company. Which of the following leadership styles sounds most like you?

1. Participative

Also known as democratic leadership, the participative leadership style focuses on culling opinions from all employees in order to make a decision that reflects the majority’s opinion and desires. While the leader offers guidance and support, the decisions are primarily consensual among all involved, and the leader makes final decisions based on the majority’s vote.

2. Authoritarian

Authoritative leaders inform employees of a common vision and goal for the company and detail employee responsibilities designed to make reaching that goal a reality. There is a clear division between employees and the employer, and the employees are clear on the desired result. They are often given guidelines but allowed to fulfill their obligations as they see fit.

3. Laissez-Faire

In French, the term laissez-faire means “let it be,” which best describes this leadership style. Such a method involves leaders delegating decision-making and tasks. They keep abreast of what is occurring in the company and are available when advice and input are needed, but take a hands-off approach and let the employees work on their own.

4. Transformational

The transformational leadership style focuses on the leader that actively communicates with employees to motivate them to increase productivity and efficiency. The leader focuses on the big picture for the company, such as corporate goals—leaving the day-to-day details to management.

5. Servant

As the name implies, servant leaders tend to stay out of the limelight, often leading from behind and allowing the focus to be on the employees. Such leaders make service a top priority and often highly value integrity and generosity. Decision-making tends to be a group effort in such environments.

The servant leadership model tends to work well for organizations such as nonprofits that are committed to a particular cause, because the mission becomes the center of attention. Such a leadership model does not work for all types of businesses—especially those with tight deadlines.

What Would Be a Good Investment?

Think of the various types of investments as tools that can help you achieve your financial goals. Each broad investment type—from bank products to stocks and bonds—has its own general set of features, risk factors and ways in which they can be used by investors.


When you buy shares of a company’s stock, you own a piece of that company. Stocks come in a wide variety, and they often are described based the company’s size, type, performance during market cycles and potential for short- and long-term growth. Learn more about your choices—from penny-stocks to large caps and more.

2. Bonds

A bond is a loan an investor makes to an organization in exchange for interest payments over a specified term plus repayment of principal at the bond’s maturity date. Learn how corporate, muni, agency, Treasury and other types of bonds work.

3. Bank Products

Banks and credit unions can provide a safe and convenient way to accumulate savings—and some banks offer services that can help you manage your money. Checking and savings accounts offer liquidity and flexibility. Find out more about these and other bank products.

4. Saving for Education

Funding education begins with savings. Learn smart ways to save, including 529 Education Savings Plans and Education Savings Accounts. We’ll help you navigate your savings options.

5. Property

Property is also considered as a growth investment because the price of houses and other properties can rise substantially over a medium to long term period. However, just like shares, property can also fall in value and carries the risk of losses.

It is possible to invest directly by buying a property but also indirectly, through a property investment fund.

5 Tips To Improve Your Productivity

How to increase labor productivity is one of the issues that most concern companies and organizations that want to maximize their investment in personnel. Knowing certain tricks or tips to increase labor productivity can be the key that opens that door to a profitable future professional. 

1. Wake up early 

Start working early is a great technique to make better use of the day. If you are one of the first to arrive at your place of work you can start your day with less distractions (unnecessarily long greetings, inopportune phone calls, among others), which will allow you to concentrate on what you need to do. Certainly, it is difficult to put into practice, but be confident in its effectiveness.

2. Plannification

The best way to take advantage of your work day is to plan it. Dedicate between 20 and 40 minutes a day to this task and, for no reason, think it’s lost time. Quite the opposite: the definition of a good work agenda will allow you to prioritize with certainty and advance on the really important issues.

3. Resting 

When you plan your day, leave some blank spaces to rest. Your body and your mind will need pauses to recover energy.

Rest a few minutes between homework and task, stretch your arms and legs, have a coffee or take a little walk is not a time thief, it is a necessity. Making short breaks during the workday will not only improve your productivity, it will also prevent back pain, headaches, irritation, nervousness, stress. 

4. Have your place of work ordered

Your work space, most likely, has two faces: a real one (your office, the plant, etc.) and a virtual one (your computer). And it is impossible to be efficient if this environment is messy, you can lose tens of minutes looking for a file or that important document that someone left on your desk.

5. Delegate tasks

Those tasks that do not generate profits or that only take time away from somebody from your team or hire outsourcing services. Do not see it as an expense, but as an investment.

10 Reasons Why Good Customer Service Is Your Most Important Metric

1. Customer retention is far less expensive than customer acquisition.

On average, it costs approximately five times more to attract a new customer to your business than it costs to retain an existing customer. That logic on its own should highlight the importance of providing excellent customer service. Why risk losing a customer? It’s costly enough to locate new customers in the first place, and every business should do whatever it takes to ensure they stay happy and continue doing business with them. 

2. Existing customers are more likely to buy for you than new customers.

Aside from simply trying to retain your existing customers for sake of it being less expensive to do so, it’s important to note that selling anything to anyone new is also far less likely. For the most part, the probability of selling to a new customer hovers in the range of 5-20 percent, whereas selling to an existing customer resides in the range of 60-70 percent. 

3. Great customer service results in a reduction of overall problems.

By treating your customers like gold, you are sure to reduce the overall problems associated with your business, sales and the potential for any legal issues that might arise. Treat your customers poorly, and you can almost be certain that you’ll run into problems at one point or another. And those problems can oftentimes lead to the ominous and untimely demise of your business. 

4. Excellent customer service improves public persona and strengthens your brand. 

If you’re interested in public perception, your reputation or the strength of your brand, you absolutely have to insure a high quality of customer service. Not only does this result in positive reviews, but it helps to solidify you in the minds of anyone searching for your type of products, services or information. 

5. You’re more likely to retain your customers for longer.

When you offer a great customer service experience, your customers are far more likely to stick around and use your business any chance the moment arises. Even when it comes to ancillarly services, consumers more willing to work with a business that they’ve had a great experience with before than to find someone new. 

6. Word-of-mouth advertising is the best kind of advertising that money can’t buy.

You absolutely cannot buy word-of-mouth advertising — the kind that can have a monumental affect on a business. It’s priceless. People are considerably more likely to listen to the advice of a friend than they are to heed the guidance from some online review or advertisement. Whether you’re trying to make money online or offline, great customer service will create an army of raving fans that will champion your business for you. 

7. It improves employee turnover in your business.

Employees pay careful attention to how a company treats its customers. That resonates powerfully with people. When they see an employer treating their customers like gold, it delivers a sense of endowment, making them proud to be part of the team and making them more willing to stick around. When employees, on the other hand, are taught to undercut and discount customers for whatever reason, it does quite the opposite. 

8. Great customer service opens doors for new partnerships and other opportunities.

Treating your customers like gold is infectious. It opens the doors for new partnerships, especially when other businesses see just how well you take care of your existing customers. It says a lot about a company and what they value when they care deeply about their customers. It’s something that you rarely find in business these days, but it most certainly paves the way for powerful parternships, collaborations and other opportunities. 

9. It conveys strong moral values and beliefs in the company’s mission.

Taking care of your customers conveys a strong set of moral values and beliefs in the company’s mission. It means that it’s transcending the necessity for profits by focusing on building its tribe. It also means that there are greater forces at work here than mere profits. It’s indicative of a deeper desire to build something of value, to help others, and to somehow, in some way or another, change the world a bit by doing so. 

10. It elongates the life of any business.

Today, only four out of every 100 businesses last through until the 10-year mark. That’s a massive 96 percent failure rate. When you ignore the needs of your customers, and you don’t focus on going out of your way for them, you’re cutting short the potential for longevity in business. With so many obligations and responsibilities, if you’re serious about your business, you have to focus on the core — your customers. Because, without them, you have no business at all. 


The first step to enjoying success and a better life is to change your attitude. This means changing the way you see things, changing the way you interpret things, changing the way you deal with people.

A positive attitude helps you cope more easily with the daily affairs of life. It brings optimism into your life, and makes it easier to avoid worries and negative thinking. If you adopt it as a way of life, it would bring constructive changes into your life, and makes them happier, brighter and more successful.

Positive attitude manifests in the following ways:

  • Positive thinking.
  • Constructive thinking.
  • Creative thinking.
  • Optimism.
  • Motivation and energy to do things and accomplish goals.
  • An attitude of happiness.

With a positive attitude you see the bright side of life, become optimistic, and expect the best to happen. It is certainly a state of mind that is well worth developing.

If this attitude is strong enough, it becomes contagious.

Positive attitude can help in different ways:

  • It helps you achieve goals and attain success.
  • It brings more happiness into your life.
  • It produces more energy.
  • Positive attitude increases your faith in your abilities, and brings hope for a brighter future.
  • You become able to inspire and motivate yourself and others.
  • You encounter fewer obstacles and difficulties in your daily life.
  • You get more respect and love from people.
  • Life smiles at you.