Tips for Public Speaking

Public speaking is an unpleasant activity for many and the greater the importance of the event, the worse the fear. However, as an entrepreneur, you must constantly face exhibitions and presentations, either before your team, partners, clients or potential investors. And you must do it the right way to connect with your audience.

We share different tips that will make you take over the stage:


  1. Express yourself simply

People who listen to you will capture one or two of the main ideas that you expose. If you cannot express in a couple of sentences the point you propose to communicate, then your speech is not well defined.


  1. Get organized

Whether your dissertation is long or short, it is important to order the elements of it. The introduction, the main points to be presented and the conclusion must be foreseen.

Sometimes, a good way to start turns out to be the final sentence. Once you know where you are going, you can choose the path you like best to get there.


  1. Be brief

The duration of the numbers in the variety shows is usually a maximum of 12 to 15 minutes. Avoid too long speeches and rolleros.


  1. Be honest

If you try to be different than you are (unnatural), you probably won’t convince anyone. If the information you intend to transmit does not arouse real interest, it will not awaken it in others.

If you take the floor it is because you have had an experience that listeners do not know; Share it with them. Try to make them feel the same as you felt: a deep emotion, or indifference; fear, or sadness; annoyance, or perplexity.

The first person of the singular (I) can be an effective weapon, but you must be cautious and place yourself correctly in the space, time and type of audience that listens to you.


  1. Take control of the situation

In the first moments of a speech, the link between the public and the exhibitor is established. Smile, thank the person who introduced you and then wait a moment.

When the public has been attentive, establishes eye contact. Choose three friendly faces: one on the right, one on the left, and one in the center. Go then to one, then to another, and thus you will be able to cover the entire auditorium.


  1. Don’t read, talk

Reading before an audience is not as effective as speaking directly and with the heart; Spontaneous expression may not be as polished, but it is definitely better.

It is not advisable to write speeches, but it is to take notes to remember what you want to say, and know where you are going. A good idea is to make bullets with the main points or with important data that you want to make known.


Brand Positioning

Brand positioning is the process of positioning your brand in the mind of your customers. Is also referred to as a positioning strategy, brand strategy, or a brand positioning statement.

It occurs whether or not a company is proactive in developing a position, however, if management takes an intelligent, forward-looking approach, it can positively influence its brand positioning in the eyes of its target customers.

Brand positioning statements are often confused with company taglines or slogans. Positioning statements are for internal use. These statements guide the marketing and operating decisions of your business. A positioning statement helps you make key decisions that affect your customer’s perception of your brand.

A tag line is an external statement used in your marketing efforts. Insights from your positioning statement can be turned into a tagline, but it is important to distinguish between the two. (See examples of brand positioning statements and taglines below.)

In order to create a position strategy, you must first identify your brand’s uniqueness and determine what differentiates you from your competition.

There are 7 key steps to effectively clarify your positioning in the marketplace:

  1. Determine how your brand is currently positioning itself
  2. Identify your direct competitors
  3. Understand how each competitor is positioning their brand
  4. Compare your positioning to your competitors to identify your uniqueness
  5. Develop a distinct and value-based positioning idea
  6. Craft a brand positioning statement (see below)
  7. Test the efficacy of your brand positioning statement (see 15 criteria below)

How to Create a Brand Positioning Statement
There are four essential elements of a best-in-class positioning statement:

Target Customer: What is a concise summary of the attitudinal and demographic description of the target group of customers your brand is attempting to appeal to and attract?
Market Definition: What category is your brand competing in and in what context does your brand have relevance to your customers?
Brand Promise: What is the most compelling (emotional/rational) benefit to your target customers that your brand can own relative to your competition?
Reason to Believe: What is the most compelling evidence that your brand delivers on its brand promise?

How To Recruit The Best Staff For Your Company?

One of the key aspects of every company is to have the right staff, and for that it is not enough to hire anyone and hope that it meets the expectations of the company, you have to have a good recruitment process that allows you to not only find A good worker but find the best worker available for the company.

In order to recruit the appropriate staff, you must start by planning and taking care of every detail of the recruitment, also taking into account the profile of the worker that is needed for the company and the particular project and the entire process to be carried out to achieve this person . It is about looking for people with talent and motivation for work, people who not only know how to do their job but who like and know how to do it effectively, people with all the skills needed for that job.

The profile of the position to be filled must be taken into account, taking into account the mission of the position, the objectives and activities carried out in the position. Success indicators for this position must also be established, to know the results that are desired once the position is filled, taking into account quantitative units of measure and objectives to know if the person efficiently meets the needs of the position.

To find people who can fill the position, many companies go to job boards, placing newspaper ads, responding to candidate announcements, informing that the company needs a person and even looking for staff in other media. More and more companies are approaching social networks to find candidates for the position, and it is that they can find true talents looking for work on the internet. There are interesting places to get good candidates for the company, such as universities or job fairs, you can even use scholars to find out if they are fit for the position.

Most selection processes are based on a personal interview with the candidate, but you can make many other options, especially when looking for a very difficult candidate profile to find. A first telephone interview can be good if candidates with value are far away, a group interview is important for many positions, an BEI interview for others, there are many possibilities but only the company can determine which is the best for the position you are looking to fill .

The first thing to take care of throughout the process is the clarity of the exhibition, being specific in what the company needs and what is offered, dealing with the person who is interested in the position and listening at all times which means. Before selecting a person as a possible candidate, think about what benefits you can bring to the company. If a good candidate needs time to think about it, give it to him, you should not press or take someone with lower qualities because he is available at the moment. Always appreciate the candidacy and be kind.

Negotiate good conditions with the worker, without losing the company, offers conditions that encourage and motivate the worker for the company, so that a talent does not go to the competition. In addition, training within the company must be taken into account so that the worker can develop more personally and professionally, although this will come later.

The person must be presented to the other staff of the company, teach the facilities, communicate the mission, vision and values ​​of the company and take a tour of the company both physically and knowledge. You have to familiarize the candidate with the company and solve all your doubts, it is a more important part of the recruitment than you think.

The company must have time to be able to make a good process of effective recruitment, in addition to investing money, the search for the best candidate requires time and money, at least to achieve good results.

Benefits of staying at Hotel Fontabella

Hotel Fontabella offers a balance between the style and privacy of an exclusive hotel within a shopping plaza, cinemas and restaurants. Suites with harmonic, modern and functional designs for the lodging of long and short stays providing quality services to our guests.

The decoration of our suites is inspired by the artisanal richness of Guatemala with textiles, crafts and collection of exclusive paintings by a renowned Guatemalan painter. During your visit to Guatemala for business or pleasure, temporary housing for health, remodeling or varied needs, HF Hotel Fontabella offers three suite designs that adapt to different needs with the advantage of customizing the equipment according to your lodging requirements, achieving the combination of the comforts of your home in a hotel.

We have a variety of services to your disposition:

Meeting room: It will allow you to run a successful and effective meeting. It comes equipped with: Executive table and chairs for 10 people, 70 ”Led Screen, High speed internet connection, Coffee, Water, HDMI connections.

Gym and sauna: A special area where you can release your stress and take care of your health. With cardio machines, weight area, Sauna Combined, dry, Finnish, wet, Turkish, Russian.

Additional services: 24 hour concierge service, Wake up call service, Coordination of tours to tourist places *, Coin washer and dryer service, Housekeeper service at set times, Basement parking space in Plaza Fontabella, Coordination of private transport from Airport-Hotel-Airport *, Room Service service of restaurants located within Plaza Fontabella

You can also choose the suite that best fit your needs between:

Lofts: Elegant and spacious Loft suite with double height design.The suite has a room arranged in the second level area with a king size bed and walking closet.

Premium: Comfortable suites with large spaces with terraces and balconies overlooking the surroundings of zone 10, Zona Viva of Guatemala City. Depending on your accommodation needs, we offer you suites with one King or two Queen beds.

Dluxe: Spacious and elegant suites with double height designs which have at their disposal the functionality of fresh and comfortable noise-free spaces. The suite has two rooms arranged on the first and second level, the main room is equipped with a king size bed and the secondary one has two queen beds or one king size bed.

We offer you the best services and areas for you to enjoy your stay and spend a great time at Guatemala. Book now!

Importance Of Organization

Organizations are systems created to achieve common goals through people-to-people and people-to-work relationships. They are essentially social entities that are goal-directed, deliberately structured for coordinated activity systems, and is linked to the external environment. Organizations are made up of people and their relationships with one another. Managers deliberately structure and coordinate organizational resources to achieve the organization’s purpose.

Each organization has its own external and internal environments that define the nature of the relationships according to its specific needs. Organizing is the function that managers undertake to design, structure, and arrange the components of an organization’s internal environment to facilitate attainment of organizational goals.

Organizing creates the framework needed to reach a company’s objectives and goals.

A comprehensive approach to organizing helps the management in many ways. Organizing aligns the various resources towards a common mission.

Efficient Administration

It brings together various departments by grouping similar and related jobs under a single specialization. This establishes coordination between different departments, which leads to unification of effort and harmony in work.

It governs the working of the various departments by defining activities and their authority relationships in the organizational structure. It creates the mechanism for management to direct and control the various activities in the enterprise.

Resource Optimization

Organizing ensures effective role-job-fit for every employee in the organization. It helps in avoiding confusion and delays, as well as duplication of work and overlapping of effort.

Promotes Effective Communication

Organizing is an important means of creating coordination and communication among the various departments of the organization. Different jobs and positions are interrelated by structural relationship. It specifies the channel and mode of communication among different members.

Expansion and Growth

When resources are optimally utilized and there exists a proper division of work among departments and employees, management can multiply its strength and undertake more activities. Organizations can easily meet the challenges and can expand their activities in a planned manner.

Jobs Of The Future

With the arrival of new technologies, higher education needs to rethink its foundations in order to move forward, transform and evolve. With the new year new labor trends arrive that can affect not only the way of working, but also the possibilities offered by university careers and the skills required in students.

1. Specialist in digital banking and cryptocurrencies

Specialist in digital banking and cryptocurrencies. Electronic transactions and the growth of operations with digital currencies that, at the moment work illegally, will require a new generation of experts.

These professionals will have to be specialists in technology, as well as understand in detail how banking and the financial system works in the digital world.

2. Data Hosting Specialist

People, businesses, hospitals and all kinds of institutions increasingly need people with knowledge about privacy and security to protect and manage data. Therefore, it will be increasingly necessary to have such experts.

3. Food Engineering Specialist

The population continues to grow, so it is necessary to see to what extent new possibilities can be developed to feed it.

Food engineering is about the transformation and processing of raw materials intended for human consumption and the innovation of products with a longer shelf life, based on chemical, biological and physical phenomena. For example, professionals will be needed to ensure the preservation of food longer without losing its nutritional value.

4. Especialista en privacidad

Tanto en el futuro como en el presente se necesitan profesionales capaces de impedir que los mensajes enviados por teléfono o una cuenta bancaria sean hackeadas, con lo cual será útil formarse en ciberseguridad.

5. Specialists in crowdfunding campaigns

Micro financing processes have become popular to raise money for all types of causes and projects. However, not everyone knows how to organize a business strategy or work with promotional texts and videos for social networks for a campaign to succeed, so more and more specialists in this area will be needed.

5 Strategies To Release The Stress

1. Seek the support of friends or family 

If you are going through a situation of work-related stress, the first thing you should do is seek close support to share your experience. Whether it’s a co-worker, a friend or a family member, talking with someone else will help you feel less alone. 

2. Disconnect from work 

Work is necessary for our lives and is essential for well-being, but some people become addicted to work and they themselves are the cause of their stress situation. If you are one of those individuals who are always on the phone for work issues or when you finish your workday you take your work home, you should seriously consider taking a break. Rest is synonymous with well-being, and therefore work should not compromise your psychological health. 

3. Exercise 

Rest is important, but so is having healthy habits. There are many people who exercise when they leave work because it helps them to disconnect. There is nothing better than going to spin class or playing a paddle game to release tension and clear the mind after a long working day. Scientific studies have shown that physical exercise reduces cortisol levels (which is the stress-related hormone), increases the production of norepinephrine (norepinephrine), a neurotransmitter that can moderate the brain’s response to stress, and produces endorphins or serotonin, which help improve mood. 

4. Manage time 

Bad time management is one of the most common causes of stress. For example, getting distracted by the computer, or not having planned the time of the task you have to do, can end up taking on many tasks at the same time or not completing any. Therefore, a correct organization of time is one of the best strategies to prevent stress. Unfortunately, we cannot choose between saving or spending time, and then we must find a way to use it more effectively. We all have in common that the day lasts 24 hours, but how we manage our time depends solely and exclusively on each person. If you want to learn how to organize your time to prevent stress at work, there are many courses that will help you manage it more effectively.

5. Practice Mindfulness 

Mindfulness (or Full Attention) can be considered a philosophy of life that helps to cope with experiences in a more adaptive and healthy way. Thanks to meditation and other techniques, the person who practices Mindfulness manages to develop the ability to be conscious, compassionate and to be in the here and now with a nonjudgmental mindset.

The Perfect Commercial Plan

Being Autonomous or having an SME requires a lot of effort on a day-to-day basis and it is tremendously easy to “get lost” on the road, putting out fires or resolving crises, which means leaving aside the main thing of your business, which is sales. What is the best solution? The best recommendation is to have a solid commercial action plan, since sales is what sustains your entire business.

In my professional career I have seen several types of business plans, but I have a predilection for one of a large Finnish company and it is the one I always carry with me and which I will detail below.

But what is a commercial action plan? It is a set of planned actions that are intended to achieve or exceed some objectives. The commercial action plan has to be written, after a thoughtful process and agreed with the sales team, so that everyone is aligned on the steps that must be taken to achieve the objectives that have been set at the beginning of the year. I propose 4 crucial steps that are the ones that you must first define, second execute and third re-adapt for a period of time, (check it every quarter) if you want to achieve your goals.

Define the objectives

To define some objectives you must have some kind of historical data to help you in this work of defining objectives. If your business is new or you do not have any reference data, nothing happens, the world does not end, on the contrary we will build it from below with new guidelines.

Depending on the business, I support having a minimum of 3 and a maximum of 5 objectives. The objectives must be clear, concise and above all that can be measured. Remember, you cannot have an action plan without first stopping to think that you want to get from your potential clients and how long you want to get it.


Once we have clearly defined the objectives, we will describe which strategy / s we will implement to achieve those objectives. The strategy should be the way forward, where it shows all the details and steps on how to achieve the objectives that we have set.

One thing, there are elements that can change, so analyze and understand these changes well because they will affect the strategy to follow. The important thing is to be prepared for these changes by staying firm in your goals.

Tasks and responsible

Depending on the objectives set and the strategies defined to achieve these objectives, you need to assign each of the tasks to your team or a partner to help you in this management of the business action plan. If you do not have equipment to carry out the tasks, you have to look for a partner that helps you in the development of the tasks or your objectives will be difficult to achieve, which will lead to dismissing your plan. Think: who can help me with my tasks? How can I reach an agreement with this partner to perform these tasks in order to achieve my goals in the defined time? Seek help, and a good source of information is Linkedin. Ask, because the ‘no’ you already have ahead.

And finally, run

Now that you have all the previous steps well defined, it is time to carry out your business action plan by executing it. This is the main action for which you defined some objectives so start the engine (for that you are autonomous or you run an SME) and go out to achieve your objectives.

Do not forget to measure your milestones because it is the only action that will allow you to implement commercial improvements and support to accelerate the achievement of your objectives.

Now that we are about to finish the first semester of the year, it is an ideal time to review your plan and after an analysis, evaluate what we have been right and what we have failed. What it is about is to have a constant improvement and if we have to make modifications, not be afraid, make changes and keep track of our goals.

If you want a recommendation, planning is an essential element for business success. Carrying out the achievement of commercial success is a process of constant improvement that forces you to question and measure everything, clean the corners that do not work and establish a new approach that will force you to face the following quarters to achieve your goals.

Creative Process

The creative process is the initial phase to get to create a project. When we create a project, the first thing we have to define is what problem we are going to solve. It can be of many types. In this video we help to specify types of problems that we can find.

The phases of the creative process:

1. Preparation

During the preparation step of the creative process model, an individual becomes curious after encountering a problem. Examples of problems can include an artistic challenge or an assignment to write a paper. During this stage, he may perform research, creates goals, organize thoughts and brainstorm as different ideas formulate. 

2. Incubation 

While the individual begins to process her ideas, he begins to synthesize them using his imagination and begins to construct a creation. During this step, the individual does not actively try a find a solution, but continues to mull over the idea in the back of his head.

3. Illumination 

As ideas begin to mature, the individual has an epiphany regarding how to piece his thoughts together in a manner that makes sense. The moment of illumination can happen unexpectedly. For example, an individual with the task of putting together an office party may have an idea for a theme while driving home from work.

4. Evaluation 

After a solution reveals itself in an epiphany, the individual then evaluates whether the insight is worth the pursuit. He may make changes to his solution so it is clearer. He may consult with peers or supervisors regarding his insights during this step before pursuing it further. If he works with clients, he may seek a client’s input and approval before moving on to the next step.

5. Implementation

The implementation of an idea or solution in the creative process model is when an individual begins the process of transforming his thoughts into a final product. For example, during this step, a painter may begin outlining shapes on a canvas with charcoal before applying oil paints to the medium. 

It is convenient to carry out the creative process throughout different creativity sessions or workshops in teams composed of about six participants from different profiles to encourage plurality. It is convenient to space the workshops with each other to take advantage of the time of reflection between them and allow unconscious creativity to act, which, unlike the conscious creativity that occurs during the workshops, can arise at any time through ideas that arise in our subconscious.

Best Books Every Business Owner Should Read

There are thousands of great business books out there that can help you start a business, set and achieve goals, promote your business, manage your finances, and so much more. In fact, there are so many business books on the shelves that it can be overwhelming to determine which are worth reading.

Here you can find a list of the best books you should start reading. 

1.The 7 Habits of Highly Effective People 

By Stephen R. Covey

If you are exploring personal change and are interested in a holistic approach to solving personal and professional problems, this book should make it on your list. In the book, Stephen Covey reveals a step-by-step pathway for living with fairness, integrity, honesty, and human dignity.

2. How to Win Friends & Influence People 

By Dale Carnegie

Good relationships are the foundation of a successful business, and that’s what makes this book a great read for small business owners. You’ll learn techniques for enhancing both professional and personal relationships while increasing your self-esteem.

3. Steve Jobs 

By Walter Isaacson

This book is based on more than forty interviews conducted with legendary entrepreneur Steve Jobs over two years, as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues. There are lessons to be learned on every page.

4. Getting Things Done: The Art of Stress-Free Productivity 

By David Allen

Small business owners know better than anyone how hard it can be to find and maintain high levels of productivity. In this book, David Allen shares the secret to increasing productivity: being able to relax. And he outlines a system that will help you achieve it.

5. Good to Great: Why Some Companies Make the Leap, & Others Don’t 

By Jim Collins

Can good companies, mediocre companies, or even bad companies achieve enduring greatness? That is the question Jim Collins answers in this book. He shares his extensive research that reveals what it is that makes top companies tick.

6. Think And Grow Rich 

By Napoleon Hill

As one of the best-selling self-help books of all time, first written in 1937, Napoleon Hill continues to challenge readers to improve their lives—and their businesses—through positive thinking. It’s a “success” classic and a must-read for all entrepreneurs.