Creative Process

The creative process is the initial phase to get to create a project. When we create a project, the first thing we have to define is what problem we are going to solve. It can be of many types. In this video we help to specify types of problems that we can find.

The phases of the creative process:

1. Preparation

During the preparation step of the creative process model, an individual becomes curious after encountering a problem. Examples of problems can include an artistic challenge or an assignment to write a paper. During this stage, he may perform research, creates goals, organize thoughts and brainstorm as different ideas formulate. 

2. Incubation 

While the individual begins to process her ideas, he begins to synthesize them using his imagination and begins to construct a creation. During this step, the individual does not actively try a find a solution, but continues to mull over the idea in the back of his head.

3. Illumination 

As ideas begin to mature, the individual has an epiphany regarding how to piece his thoughts together in a manner that makes sense. The moment of illumination can happen unexpectedly. For example, an individual with the task of putting together an office party may have an idea for a theme while driving home from work.

4. Evaluation 

After a solution reveals itself in an epiphany, the individual then evaluates whether the insight is worth the pursuit. He may make changes to his solution so it is clearer. He may consult with peers or supervisors regarding his insights during this step before pursuing it further. If he works with clients, he may seek a client’s input and approval before moving on to the next step.

5. Implementation

The implementation of an idea or solution in the creative process model is when an individual begins the process of transforming his thoughts into a final product. For example, during this step, a painter may begin outlining shapes on a canvas with charcoal before applying oil paints to the medium. 

It is convenient to carry out the creative process throughout different creativity sessions or workshops in teams composed of about six participants from different profiles to encourage plurality. It is convenient to space the workshops with each other to take advantage of the time of reflection between them and allow unconscious creativity to act, which, unlike the conscious creativity that occurs during the workshops, can arise at any time through ideas that arise in our subconscious.