- Create something of real value
Harrington talks a lot about value. It’s the cornerstone to success. If you stopped to think about it right now, the richest people in the world have created the most value. Hands down, it’s crucial if you’re looking to win. So why is value so important you ask?
While some people might be able to sell anything, that doesn’t guarantee long-term success. If you put your own needs first before the consumer’s, you’ll lose. Harrington says that whatever you sell, manufacture, create or dream up, do it with the consumer’s best interests at heart. In other words, add insane amounts of value.
Think about this for a moment. Before most of the world’s most successful companies ever made a dime, they added value first. Facebook connected the world through a massive social network. Google provided the most uncannily accurate search results before it ever enabled you to run an ad. And so on.
- Improve the lives of others
Not only should you deliver real value, but you should look for ways that you can improve the lives of others with whatever it is that you’re peddling. Sure, you could sell anything to anyone for a brief period. But, if you’re not improving the lives of consumers, you’re really wasting your time.
By building products, services or information that improves the lives of others, you can quite literally transform your business and catapult it into the stratosphere. We’re talking long-term exponential growth. Beyond anything that you could quite possibly dream of.
That doesn’t mean you can’t profit from your efforts. It simply means that you have to focus on improving the consumer’s life first and foremost. That’s the key or the secret to success here. Focus on that and watch as your business takes shape and reaches new heights. Ignore it, and watch it crash and burn.
- Be authentic and transparent
No one likes a sleazeball. You can’t sell anything. Don’t be that guy (or girl) that people dread speaking to. The used car salesman. The underhanded low-balling greedy saleswoman. Don’t be that person. Just don’t. Instead, if you really want to succeed, Harrington says that you should be authentic and transparent.
Don’t make unrealistic claims. People can see right through it. Instead, be honest about what your product or service or information will do. Use real-world reviews from people who’ve tested whatever it is that you’re offering. Those testimonials go a long way.
- Focus on positivity
While you shouldn’t look to please everyone all the time, you should focus your thoughts on positivity. In other words, don’t think negative thoughts. Yes, it’s hard. But, it’s necessary. If you begin to veer off to the realm of negativity, your entire life follows.
Considering that we have upwards of 60,000 thoughts per day and a large degree of those happen in the subconscious mind, if you don’t focus your thoughts on positivity, you’ll feel like you aren’t in control. You won’t be in control of your destiny. And you certainly won’t be able to make sales when you’re in that headspace.
- Follow the 80-20 Rule
The 80-20 Rule states that 80 percent of the results come from 20 percent of the efforts. In sales, this means that 80 percent of the sales come from 20 percent of the customers. It also means that, within the 20 percent of efforts, another 80-20 Rule applies. That translates to a very small amount of efforts leading to a very large amount of results.
Focus on that. Find the efforts that are producing the biggest results. This isn’t about working long and unending days, toiling away or being the last one to always leave the office. This is about productivity. If you can find what works, you can scale it out. Think 4 Hour Work Week rather than 18-hour day.