Currently the social networks most used by companies are:
It is indicated that 5 out of 10 of the evaluated companies carry out marketing actions and / or advertising on the Internet, with the following objectives:
- Increase sales
- Reach new customers
- Make yourself known
- Advertise new products and services.
The popularity of social networks has opened a new communication, promotion and sale channel for companies, the question is: how to use it effectively?
Any business can open an account, but not all get real benefits.
To achieve this, it is necessary to understand what their scope is and what we can do with them according to the nature of our company, here are some recommendations.
Choose the best channel
Each social network has its own personality. It is better if you choose a single network and work constantly to have a network in each medium without understanding what you can get.
Talk to your target audience
The key to social networks is communication, they open the opportunity to talk with people who may be interested in your products or who already consume them. Knowing well the public you want to catch will allow you to send more effective messages.
Provide attention to your customers
A customer that in addition to receiving a product or service in exchange for their money, receives a closer attention through social networks, is a customer who will look for you again to buy.
Sell your products, but also your brand
In addition to sharing your new product catalog, it is also a good idea to give your brand a personality. Talk about the values of your company, its vision and mission. It attracts people by the philosophy of your product or service and the lifestyle it represents.
Hire an expert
For many businesses, social networks are the main channel of sales, promotion and customer service. That is why it is so important that a specialist in social media, content development or marketing collaborate with you to create an effective strategy. Believing that you can get all the benefits without investing a peso is a mistake.