Steve Jobs, the founding genius of Apple who died in 2011 came to amass a fortune of more than 7 billion dollars, although his salary at Apple only amounted to $ 1 a month he consolidated an incredible success in business that allowed him To be recognized as one of the most successful entrepreneurs in history.
But the success of the creator of Apple was not only linked to luck, but to an arduous previous work based on 10 rules with which he always handled, and the same that he also inculcated in his ‘pupils’, one of them is Guy Kawasaki, who now shares 10 tips from Steve Jobs, the genius of Apple .
# 1 CUSTOMERS CAN NOT TELL YOU WHAT THEY NEED.
The success of companies lies in anticipating what their buyers need and creating new needs with authentic products.
# 2 INNOVATION MUST JUMP CURVES, THAT IS, IT MUST HAVE EXPONENTIAL PROGRESS INSTEAD OF JUST SMALL VARIATIONS.
To innovate is not just to advance a little, but to take big steps and take risks.
# 3 DESIGN COUNTS.
This third lesson of Jobs is linked to his experience with Apple, the design and what he has in his hands is a very important part of the business.
# 4 THE GREAT CHALLENGES CAUSE GREAT CHANGES.
This advice has been one of the keys to Apple’s success.
# 5 LESS IS MORE.
This advice is summarized in one sentence: quantity does not mean quality.
# 6 CHANGING THE MENTALITY DOES NOT MEAN WEAKNESS.
According to Jobs, transforming ideas and thinking is a sign of intelligence.
# 7 ENGINEERS ARE ALSO ARTISTS.
Not because they work with numbers or technological things, engineers have to leave their artistic side, they are artists and they have to believe it.
# 8 THE PRODUCTS MUST HAVE A HIGH VALUE (AND PRICE) AND BE UNIQUE.
In order to be valued, products must have a price commensurate with what they offer and be authentic.
# 9 IGNORE NEGATIVE PEOPLE, WHO SAY THAT THINGS CAN NOT BE DONE AND NOTHING CAN CHANGE.
In this way, large ‘predictions of failure’ would have been even more successful than the current one, as examples are telephone cases and computers.
# 10 SOME THINGS NEED TO BE BELIEVED BEFORE THEY ARE DONE.
We must have confidence in our abilities and in our creations, this does not mean that we are exempt from failures, it means that we can make mistakes but we can also succeed.