Getting your first client is a pretty challenging task (and, in fact, could become a real headache). These are some ideas that can help you form a portfolio of clients to start your business.
HAND OUT FLYERS
It may sound archaic, but it is a very effective strategy for new businesses that seek to make themselves known. Get closer to the places where your target audience is and distribute flyers to people who meet the profile of your audience. These should have a professional design and writing (eye: check the spelling very well!) And include your contact information: phone, email, website and social networks.
OFFER FREE SAMPLES
How can a person know if he likes a product or service if he does not try it? Give samples or free tastings of your product, or offer vouchers for a free service. You can, for example, offer test classes. Promote these promotions by opening in through your social networks.
Create special promotions for your first customers. One idea is that from the day you open your store deliver vouchers with 30 days of validity. That way you ensure that you test your service or product quickly and that your first client portfolio is generated in less than a month. Register who your first customers were and offer them a special long-term deal.
ATTEND BUSINESS MEETINGS
Take advantage of fairs, expos and events related to your business to offer attendees information about your company. The networking is one of the most valuable to find new customers and even potential partners and investors tools. Do not underestimate it!
Get your first buyers as well as professionals or experts in your sector speak well of your brand and get new contacts. If you know any authority in the industry, ask him to recommend you.
CREATE A 30-SECOND SCRIPT
Before approaching any potential client, you must know perfectly what you are going to say and what you want to obtain from him. Defines three different basic scripts: one for buyers, another for public relations or media and another for potential partners and investors. This will make it easier for you to make the first presentations.
BE YOUR OWN PUBLICIST
Get in touch with media or larger companies that respond to the same public and geographic area. Tell them about your company and how you could help them. You can also use your personal contacts as business contacts. Call them or write them on social networks or through a personalized email to your friends, acquaintances and relatives. Describe what your business is about, invite them to meet you and share your information.
TAKE ADVANTAGE OF SOCIAL NETWORKS
One thing is certain: if your business does not have a presence on social networks, it does not exist. That easy! Create a profile on Facebook, Twitter and Instagram where you share not only information about your products or services, but also tips, trends, advice, advice, etc. Ask your acquaintances to spread your information, give you retweet or recommend you in their blogs. With these platforms you can search for users that match the profile of your target audience.
EXCHANGE BUSINESS CARDS
There is nothing less professional than arriving with a client prospect and not having a card with your data. And no: «I just finished» is not an excuse. Check that the letter is legible, that the information is complete and correct and that it is clean, but at the same time attractive and difficult to lose.